23 Untranslatable Foreign Words That Describe Love Better Than You Ever Thought

Thought Catalog

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Language is so beautiful to me. I love learning words from other cultures and discovering how we share our thoughts and emotions. Every time I stumble upon a foreign word or phrase untranslatable in English I save it in a special document to look back on when I want to feel inspired.

I think one of my favorite phrases I learned was when I spent time in Costa Rica. The Ticos often call their significant other “media naranja” which means “the other half of their orange.” I really love that. It’s so endearing. Way better than just calling someone your boyfriend or girlfriend, husband or wife.

I was going through my document of foreign words last night and I thought how lovely it is the way we can express and communicate the same universal feeling of love in so many different ways. Love is a complex emotion that has many…

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5 Reasons Why You Can’t Get Over Your Almost-Relationship

Thought Catalog

1. There’s no closure.

Humans crave closure. There’s an inherent desire for it — all the stories we never learn the endings to, the movies we never finish, the seasons of TV shows that leave us with more questions than answers so we turn to blogs and the internet to vent our frustration. We need closure in order to shelve things in our head and move on. But when you don’t get closure — when they drop off the face of the earth or suddenly spring a new significant other on social media —what do you do?

It’s hard to create your own closure, to grasp for signs that really don’t mean anything at all but to which we assign meaning. And it might seem ridiculous at first, like believing in magic or fairies, but sometimes, it’s the only thing we can do. We have to find meaning where there…

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Life is either a daring adventure or nothing at all

Going global may be a huge risk – but it is a risk many companies are willing to take for what it’s worth. As what finance majors say, “High risk – High Return”. Going global opens up many opportunities for the company, they just need to make sure that the benefit outweighs the threats.

Entering a new market territory means that you have a new source of income or revenue. A wide scope of geographic means companies have more market opportunities for them to maximize. As the world grows more connected, people in all nations achieve a far greater level of interdependence in activities such as trade, communications, travel, and political policy. Jollibee Foods Corp. (JFC) is one of the Filipino companies that took the risk and went global. They are currently making waves in the global market because Jollibee is now present in eight overseas markets: Vietnam, Brunei, Hong Kong, Singapore, the United States, Saudi Arabia, Qatar and Kuwait. JFC has hit its goal of becoming Asia’s most valuable restaurant chain and is further expanding its global footprint. I think that JFC’s decision to go global is a wise decision because they are taking advantage of the economic developments in the country that they opened in to. Their top executives also may have realized that their product is unique or superior to the competition in foreign markets that’s why they seek to take advantage of this opportunity.

Companies must be flexible enough to capture new opportunities and respond quickly in the face of unexpected risks. One of Jollibee Foods Corp. (JFC) reasons for its global success is its customer focus. In an interview of Jollibee’s Chief-Operating Officer, Ato Tamantiong said that “The market is so dynamic and fast-changing, so we do a lot of research. When Jollibee was small and we had little research funds, we directly asked customers their needs and wants.” Having said that, being able to adapt is really important in going global for a business to gain success in the foreign market they’re trying to enter in. Local customers should really be the focus of every company along with its cultures, traditions etc. because that is what is advisable according to the “Glocal” strategy.  Jollibee’s menu also differs in every country that they’re in to, like McDonalds. They provide localized food so that customers would be encouraged into trying out their products.

Going global doesn’t confine you into opening new stores in another country. It can also mean acquiring local companies in that country and introducing your products. Jollibee has received “a lot of offers” from companies overseas which only means one thing – they are gaining brand awareness. Well, that’s very evident because Jollibee was recently named as the “World’s best international chain” according to a US website. Jollibee surpassed 15 other international restaurant brands in the list compiled by Thrillist.

Under my Jumbrella (Ella ella, eh eh eh) 🎶

Here in the Philippines, you’ll never know what you’re going to get at any day, a heavy rain or an intense heat wave from the sun (The climate change here is that terrible!). That’s why a sturdy and reliable umbrella like Jumbrella is one of the major must-have in my bag; I never leave the house without it.


Now you might ask me, “What’s Jumbrella??” Well, Jumbrella is a local brand that’s currently making waves here in the Philippines’ umbrella industry with their automatic and manual umbrellas, quality, sleek designs and virtually indestructible ribs. It also features the latest-wind resilience technology and finely crafted push button handles to automatically open and close your umbrella effortlessly. Jumbrella is owned by Janela Fernandez, a Senior Marketing Student in UST.



They also have heart-shaped/round-shaped umbrellas that has 12 available colors.


 They even have a kiddie umbrellas too!

So what are you waiting for? Visit their facebook page https://www.facebook.com/pages/Jumbrella/698754883551880 for more choices of colors and designs!

Expounding Globalization

What is Globalization? What are its components? What and how does it impact on developed nations? How does it benefit companies? These are the questions that I will try to answer with this blog post.

First of all, what is Globalization? Well, Globalization is defined as a process that, based on international strategies, aims to expand business operations on a worldwide level, and was precipitated by the facilitation of global communications due to technological advancements, and socioeconomic, political and environmental developments. According to Theodore Levitt’s ‘The Globalization of Markets’, “Almost everyone everywhere wants all the things they have heard about, seen, or experienced via the new technologies” which resulted into the new consumer reality – the emergence of global markets for standardized consumer products on previously unimagined scale of magnitude. Accustomed differences in national or regional preference are now gone, thus the Globalization of Markets is now at hand.

The goal of globalization is to provide organizations a superior competitive position with lower operating costs, to gain greater numbers of products, services and consumers. This approach to competition is gained through diversifying their resources, creating and developing new investment opportunities by opening up additional markets, and accessing new raw materials and resources. Diversifying their resources is a business strategy that increases the variety of business products and services within various organizations. Diversifying their resources strengthens institutions by lowering organizational risk factors, spreading interests in different areas, taking advantage of market opportunities, and acquiring companies both horizontal and vertical in nature. According to Porter’s Competitive Advantage of Nations, “A nation’s competitiveness depends on the capacity of its industry to innovate and upgrade” having said that, economic capabilities of nations is a key factor in order for companies to achieve their globalization goals.

The components of globalization include GDP, industrialization and the Human Development Index (HDI). The GDP is the market value of all finished goods and services produced within a country’s borders in a year, and serves as a measure of a country’s overall economic output. Industrialization is a process which, driven by technological innovation, effectuates social change and economic development by transforming a country into a modernized industrial, or developed nation. The degree to which an organization is globalized and diversified has bearing on the strategies that it uses to pursue greater development and investment opportunities.

Globalization forces businesses to adapt to different strategies based on new ideological trends that try to balance rights and interests of both the individual and the community as a whole. This change enables businesses to compete worldwide and also signifies a dramatic change for business leaders, labor and management by legitimately accepting the participation of workers and government in developing and implementing company policies and strategies. Globalization brings reorganization at the international, national and sub-national levels. Specifically, it brings the reorganization of production, international trade and the integration of financial markets.

Technology and beyond

Technology has become a major factor on the globalization of markets. Technology was able to abolish the different barriers (communication, transportation etc.) that prohibit companies into bringing their business in the global market. In this blog post, I will share the role of continued innovation of technologies played in the drive of companies in to global markets.

As Theodore Levitt said in his article The Globalization of Markets, “A powerful force drives the world towards a converging commonality, and that force is technology”. With reduced barriers in communication and transportation costs, businesses are free to move to places where conditions favor them. Products are now becoming more generic because of the different demands of local markets. According to Theodore Levitt, this “pushed markets towards global commonality”. Consumers now look for the same attributes that they see in foreign brands and demand that local companies produce the same benefits. Manufacturers now also look for countries that can strategically benefit them. They go to countries that, for example, have low labor costs, manufacturing costs, transportation costs etc. which in return reduces the over-all cost of companies.

According to Theodore Levitt, “The most effective world competitors incorporate superior quality and reliability in their cost structures. They sell in all national markets the same kind of products sold at home or in their largest export market. They compete on the basis of appropriate value – the best combinations of price, quality, reliability and delivery for products that are globally identical with respect to design, function, and even fashion.”  Having said that, standardized benefits of products appeal more to consumers because of the continued innovation of technologies. The companies’ tailor-fit the design and function of their products with regards to the culture but with the same benefits. This is called “Glocal” strategy.

In “How global brands compete” by Quelch, Holt and Taylor, they said that “people in different nations, often with conflicting viewpoints, participate in a shared conversation, drawing upon shared symbols. One of the key symbols in that conversation is global brand.” Consumers may say that they don’t like global brands, but they can’t ignore it. Most often that now, consumers now perceive global brands are expensive but reasonable with regards to the quality. But unlike local brands, global brands come up with new products all the time. That’s why consumers are now associating it with innovation which is becoming the trend in this decade.

Technology has really changed the game in the global markets because of its fast-paced change. Companies should learn how to adapt in the changes because this may benefit them with more than they can think of. If they can adapt dynamically, this may lead them into having a big competitive advantage among their competitors.

Just because you can, doesn’t mean you should

The majority of different local companies are being lured by the bright lights of global expansion just because their products and services are faring well in their local market. But can they safely assume that the appeal in the global markets will just be as great? And can “faring well in their local market” be enough reason, even if they are capable, for them to go global and succeed? In this blog post, I will point out some ideas that will help companies evaluate their options before advancing into the immensely competitive global market.

In the case study “Go Global-or No?” by Walter Kuemmerle, he had four commentators offer advice for the dilemma of DataClear. One of the commentators said that there are classical mistakes that companies face when they are evaluating their options to go global. According to Sander (2001), one of it is “going global for reactive instead of strategic reasons”. Most often than not, a company would want to follow quickly whenever one of its competitors ventured into the global market because they fear that when they leave a company globally unchallenged or without competition for too long, that company might be able to have a solid foothold of the global market and competing with that company is difficult. Due to this, companies fail to recognize that they are only addressing a problem by short-term strategy.  A company should take into account a broader range of tactical options because having that reason is not enough for them to go global even if they are fully capable. They need to establish a competitive advantage.

As what Michael Porter said in his article The Competitive advantage of nations, “Companies achieve competitive advantage through innovation. They approach innovation in its broadest sense, including both new technologies and new ways of doing things.” Companies sometimes overlook the fact that the local success of their products and services doesn’t actually mean that it will also appeal the same in the global market. They fail to recognize that sometimes, their product or service doesn’t fit the market and innovation is required for them to gain edge over their competitors.

The differences in consumer need, wants, and usage pattern for products plays a big role for companies when going global. According to Holt, Quelch and Taylor in How Global Markets Compete, consumers in most countries had trouble relating to the generic products and communications that resulted from companies’ least-common denominator thinking. Companies are therefore encouraged to use the “Glocal” strategy which is making sure their product features, communications, distribution and selling techniques are customized to their local consumer tastes. Having a local general manager and support staff who already know the ropes of the local practices and cultures is advisable for this can be considered a competitive advantage.

Given the circumstances and ideas, going global definitely have its pros and cons. It is in the companies’ hands on whether they decide that they are capable of going global, perceived benefits outweighs the risk, and has the resources to keep up with the global demands, cultural constraints, operations and competitions that they are about to face.  My piece advice to these companies that are aiming to be part of the global market is that they allocate the level of investment, strategy, and time needed to be successful. Be patient and plan for a long-term investment in the region and not a short-time win.